By Nature is based on strong understanding and conviction in the unparalleled benefits of a natural way of living, and the benefits of a number of ancient food products, which have disappeared over ages. Our belief is that if the population in the older times can remain healthy only by consuming the natural products, so can we in today's life, only if we are aware about such products and that these products are available.By Nature believes strongly in bringing the remote farmers directly in touch with the consumers, thus creating a win-win situation for all involved stakeholders.