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AMIRA (“ANFI” – New York Stock Exchange (NYSE)) is a major international producer of Packaged Food, Indian Specialty Basmati Rice with over 200 SKUs, with sales in over 60 countries. AMIRA generates majority of its revenue through the sale of Basmati rice, a long-grain rice grown only in certain regions of the Indian sub-continent, selling its products, primarily in emerging markets, through a distribution network.
AMIRA offers an extensive portfolio of brands that have been carefully developed to appeal to local markets around the world. Customer tastes and expectations have been finely segmented to deliver authentic flavors that go well with a variety of popular cuisines. Consumer palettes across the market segments have been well researched and adapted to suit the requirements of various trade channels. AMIRA has expanded its product line into snacks, Ready-to-eat and organic food products.
AMIRA branded basmati rice comes from the foot hills of the Himalayas, an area dedicated to the cultivation and production of basmati rice. The rice is aged for up to a year before being processed, then prepared at a state-of-the-art treatment plant that preserves all its purity in perfect hygiene.